Humble Beginnings in Sirsa

Growing up in a middle-class family in Sirsa, Bhavya learned to dream big while staying true to her roots. In 2021, during the pandemic lockdown, her love for fashion sparked an entrepreneurial idea. She launched a thrift venture called “Seize La Mode,” curating pre-loved clothing for budget-conscious fashion lovers. This thrift store was a hit in her community, proving her knack for spotting style and value even in challenging times. Yet, as successful as Seize La Mode was, Bhavya felt the limitations of her small-town environment. The lack of exposure and a broader market in Sirsa pushed her to seek new horizons where her ambitions could truly flourish.

Chasing Bigger Dreams in Chandigarh

Determined to broaden her perspective, Bhavya moved to Chandigarh to pursue a degree in Economics at MCM DAV College. This move was more than just academic – it was her gateway to a wider world of ideas, culture, and style. In the vibrant city of Chandigarh, she immersed herself in learning while soaking in urban fashion trends and meeting people from diverse backgrounds. Studying Economics honed her understanding of business and markets, a foundation that would later help in running her own venture. More importantly, living in a city gave Bhavya the exposure she craved, fueling her desire to bring her fashion dreams to life on a bigger stage.

From Corporate Insight to Personal Vision

After college, Bhavya earned a coveted role at global fashion brand Tommy Hilfiger, stepping into the corporate side of the industry. In this stint, she gained first-hand experience of how an international fashion business operates – from branding to customer experience. However, it didn’t take long for her to realize that her aspirations stretched beyond the confines of a conventional job. The corporate world, while informative, felt limiting to her creative spirit. Bhavya yearned to build something of her own, where she could infuse her personal touch into every detail. This realization became a turning point: she knew she was meant to be an entrepreneur, not just an employee in the fashion ecosystem.

Building a Digital Presence and Community

Transitioning from the corporate lane, Bhavya moved to Delhi and Gurgaon, where she worked as a social media marketer. In these roles, she mastered the art of digital branding and storytelling – skills crucial for any modern entrepreneur. At the same time, she was organically building her personal brand on social media. She shared relatable fashion tips, snippets of her life, and style inspiration with her growing audience. Her authenticity and eye for everyday elegance resonated with young women across India. Bhavya’s follower count grew to 52,000 – a community drawn to her approachable personality and insightful fashion content. Whether it was reusing thrifted finds in fresh ways or mixing high-street and high-end styles, her content struck a chord with this audience. This period of juggling a 9-to-5 job with her rising online presence showcased Bhavya’s unwavering hustle and passion. It also provided a ready audience who believed in her taste and vision – a loyal community that would soon become the first supporters of her own brand.

Founding Pink Peppers: A Leap of Faith

Empowered by experience and encouraged by her followers’ support, Bhavya took the bold leap to realize her dream. She left her job and channeled all her energy into launching Pink Peppers, her very own jewelry brand. The name itself reflects a blend of her personality: “Pink” for femininity and playfulness, and “Peppers” for spice and boldness. What started as a vision in a small town was now becoming a reality in the big city. Bhavya poured her creativity and heart into Pink Peppers – from designing pieces that she loved to crafting an identity that stood out. It was not just about starting a business; it was about creating a brand that spoke to women like her. With Pink Peppers (under the Asharfian umbrella of jewelry brands), she set out to offer jewelry that makes a statement, yet feels personal. Quitting a stable job to start a company was a courageous step, but Bhavya was driven by the belief that now was the time to bring her unique perspective to the fashion world.

Bold Self-Expression and Quiet Strength: The Pink Peppers Vision

Bhavya’s vision for Pink Peppers is rooted in her own journey of self-discovery and confidence. She aims to redefine luxury and culture for the modern Indian woman by focusing on three core pillars: • Bold Self-Expression: Every Pink Peppers creation is designed to empower women to express themselves fearlessly. Bhavya believes jewelry is a form of personal storytelling – whether it’s a quirky pair of earrings or a statement necklace, each piece lets a woman showcase her individuality with pride. • Quiet Strength: The brand embodies a quiet strength, echoing Bhavya’s own character. There’s a gentle yet unshakable resilience in Pink Peppers’ ethos – a reminder that strength doesn’t always need to shout. Like Bhavya’s journey from Sirsa to entrepreneurship, it’s often the steady, quiet determination that fuels success. • Redefining Luxury & Culture: Pink Peppers strives to blur the line between traditional and modern, bringing a fresh take to luxury. For Bhavya, “luxury” isn’t about price tags – it’s about meaning and heritage. Her designs blend contemporary style with cultural inspiration, making each piece feel both modern and deeply connected to Indian roots. In doing so, she is redefining what luxury jewelry means for today’s generation, making it more inclusive, vibrant, and relevant. Through these pillars, Bhavya has built Pink Peppers as a label that stands for more than adornment; it stands for a mindset of confidence and cultural pride.

Relatable Yet Aspirational – The “Girly Boss” Persona

As the founder and face of Pink Peppers, Bhavya has become the embodiment of her brand’s spirit – often lovingly dubbed a “girly boss.” She is unapologetically feminine in her approach (never shying away from a pop of pink or a touch of sparkle) while being a fearless leader steering her business. This combination of traits makes her a relatable yet aspirational figure. Young women see in Bhavya a reflection of themselves – a girl from a humble background who loves fashion – and at the same time, they see a role model who turned that love into a thriving enterprise. Bhavya’s relatability comes from her genuineness: she shares stories of her challenges and triumphs with equal grace, whether it’s the struggle of finding exposure in a small town or the excitement of seeing a new collection come to life. Her aspirational side shines in how she carries those experiences – with poise, optimism, and an unwavering belief in her vision. In an era of emerging female entrepreneurs, Bhavya stands out by showing that one can lead with both head and heart. She has cultivated a brand image that feels like a friend you trust and a trendsetter you admire, all at once. From a middle-class neighborhood in Sirsa to the spotlight of the fashion world, Bhavya’s journey exemplifies the power of self-belief and passion. As she continues to build Pink Peppers and represent the Asharfian jewelry family, she remains committed to uplifting those around her. Her story is a reminder that with creativity, courage, and a touch of quiet strength, a small-town girl with big dreams can truly sparkle on the national stage – and inspire countless others to do the same.